These projects are collaborative efforts designed to help accelerate outdoor and active culture in the Greater St. Louis region.

Terrain Magazine

In order to raise awareness and promote appreciation of the St. Louis outdoors, River City Outdoors publishes Terrain, a bimonthly enthusiast magazine dedicated to supporting outdoor recreation, adventure, and culture. Terrain educates readers on how, where, and why to explore our region’s extraordinary natural assets and features the events, organizations, people, and products that cultivate these outdoor spaces and opportunities.

Learn more at terrain-mag.com.

Thrive Outside Initiative

The Outdoor Foundation’s Thrive Outside Initiative awards multi-year, capacity-building grants to diverse communities to build and strengthen networks that provide children and families with repeat and reinforcing experiences in the outdoors. This community-led initiative is built with trusted local and national partners and is supported by three years of funding. Together, we’re working to create a more inclusive and accessible outdoor experience for all.

Learn more at outdoorindustry.org/thrive-outside.

Gateway Outdoor Expo

River City Outdoors produces the annual Gateway Outdoor Expo, the premier outdoor recreation and adventure sports exhibition in Greater St. Louis. The Expo showcases outdoor gear and products, services, resources, and events — as well as interactive demos and free presentations on a variety of active living topics — all in a festive, family-friendly environment.

Learn more at gatewayoutdoorexpo.com.

Missouri Interscholastic Cycling League (MICL)

Terrain Magazine assisted this emergent league of the National Interscholastic Cycling Assocation (NICA) with raising awareness and funds, as well as with attracting student-athletes and coaches, by providing partner marketing and communications services. In 2020, its first year, the MICL set a record for licensed coaches (147) and attracted 262 student-athletes to 18 teams across Missouri. It also brought on NICA’s first ever league-level Diversity, Equity, and Inclusion Coordinator.

Learn more at missourimtb.org.

Explore St. Louis Content Development

River City Outdoors and Terrain Magazine have partnered with Explore St. Louis, the official travel and tourism bureau for St. Louis, to create and share outdoor recreation content for use on the organization’s website and affiliated social media channels. The provided articles and photos are designed to draw people to St. Louis by highlighting our region’s amazing natural and recreational assets.

Learn more at explorestlouis.com.